Glamour Never Dies

During a largely hopeful but generally non-expectant Google search for up glamourbombing ideas, I came across this, and nearly rolled my eyes out of my head.

Glamourbombing never was reborn, because it never died in the first place.

Firstly, I think the author is conflating religious/spiritual magic with everyday magic, which is their first mistake. Magic in the spiritual sense it doesn't grab anyone by the throat -- and I say this as a magic-weaver myself, who core spiritual tenets rest on belief in the existence of and possible manipulation of magic. People who don't believe in (or doubt the existence of) magic don't see you working it. Glamourbombing needs that kind of sparkleshimmer almost-foolishness to catch the attention of people. That's the POINT.

Secondly, magic has to be self-discovered. Presenting it as religion -- yes, even pagan -- doesn't incite wonder or curiosity, it's just "oh yeah, that dude believes in...like...Wicca stuff. Okay."

A random sigil means fuck-all to Joe Smith on the street. A phrase in the lingua franca of a place does, because they can read it and understand it.

Glamourbombing wasn't created to soothe the egos of the (purpotedly) already magical or to enforce an "us vs them" mentality, it was created to spark wonder in the mundane...which would, with luck and fate, lead to more magic.

It certainly was not the sole province of otherkin.

That isn't betraying magic. That isn't declaring magic a "sickly, impotent wretch". That's opening the door to it, with a flourish, showing what it can do at its best.

Glamourbombing is glamour. You are not going to pull people towards something by showing them gore and blood (well...most of the time), you need to show them the more appealing, (dare I say it?) whimsical, laughsome side of it first. Then, when they're ready, they'll dive full-hearted into the side of magic that is savage and serious, precisely because they'll be ready for it. You can't make a person magic-ready, it's a self-starting journey. You don't throw someone who can't swim into the deep end of the pool, eedjit.

And anyway, what about people who hand-on-heart honestly prefer their magic on the lighter side? Who dabble with glamour without getting into the stickier, heavier stuff because it just doesn't resonate with them? (And don't even try to tell me these kinds of people don't exist; I know two at the very least.) Those for whom magic is a tool and not a blood law? Who don't like dogma? (And please don't insult my intelligence by saying there's not dogma and rigid damn rules in various magical communities. Don't get me bloody started on the Vanic elves who supposedly literally screwed the world into being after watching one too many episodes of Highlander...amusing a story though it is. Well. Horrifyingly amusing, at least.)

Is that lying? Misrepresentation? No and yes at the same time. Dude, what do you think glamour is? Clear cut it never has been. If you think it has, you've been lied to.

Glamourbombing is the introduction to magic juuuuust on this side of the Veil. The Veil is there for a good reason. You don't cause wonder and mystery by tearing the damn thing down, all you'll do is cause pointless chaos (aaaaaand piss off a few folks on the other side of it, too). You're meant to lift it, not destroy it.

Bring on the glitter and keep wearing your wings. No one's going to be inspired by you sitting behind a computer screen yapping about how wild and magical you are, but not showing it because we is srs magical people doin srs magics. Spare me and the rest of the world that hungers for magic your pretension. That ain't glamour, friend.

"And see ye not yon bonny road
That winds about the fernie brae?
That is the Road to fair Elfland
Where thou and I this night maun gae."